Thursday, July 28, 2011

5 Tips for PR Professionals from a Journalist

The majority of a PR Professional's job is pitching stories to reporters and journalists, yet the journalism and PR worlds continue to clash. If you want to know how to win over a journalist to have them cover your story read this article about 5 huge tips for PR pros from a journalist. Get the tips straight from the source here.

Tuesday, July 26, 2011

12 Useful Ways to Use LinkedIn for Business

LinkedIn has become a great professional social media platform that can help individuals as well as businesses. If you're not getting the kind of feedback from your LinkIn profile (or if you're not getting ANY feedback) this article from Ragan.com could help you with getting results. Read 12 Useful Ways to Use LinkedIn for Business to learn more.

Tuesday, July 19, 2011

Have a PR Pro Lead Your Social Media Efforts

Social media can be a daunting territory for many company executives, however social media presence is essential for a company's image and relationship with their customers. PR professionals are the masters of social media and how you can get it to work for you, read this article to find out why you might want to consider having a PR pro get you started with your social media efforts.

Tuesday, July 12, 2011

41 For Posts For Your Company Blog

Social media is of extreme importance in keeping your business connected with your audience and building solid relationships between your customer and your company. One social media tool that allows you to engage with more than 140 characters is creating your own company blog, but then comes the challenge of writing frequent and meaningful content. If you need some help getting started or just have writers block, read this article from PR Daily that gives 41 ideas for posts for your company blog.

Friday, July 8, 2011

Does Your Company Have a Crisis Management Plan?

We all know that negative comments worsen the public’s view of a company. However, a recent study shows that during times of crisis responding to negative web comments and some positive PR efforts can help avoid a blow to reputations.

For more information, check out -- http://www.prdaily.com/crisiscommunications/Articles/8669.aspx

Thursday, July 7, 2011

Infographic: The Social Media Landscape

With so many social media platforms and new ones constantly emerging, it's becoming more and more difficult to decipher the social media landscape. To learn the best location for your various content, check out this infograph from CMO.com to help you navigate the social media terrain.

Tuesday, July 5, 2011

Tips to Make the Most of Your LinkedIn Page

Over the past couple years the value of having a LinkedIn profile has increased exponentially, however if your profile isn't complete the benefits of having a LinkedIn profile aren't being used to their full advantage. Read this article from PR Daily on the eight areas where you need to pay closer attention on LinkedIn to make the most of your profile and take advantage of all the great networking opportunities available.